Brands of the ALCAR Group
The ALCAR Group offers Steel- and alloy wheels under the following brand names:
AEZ - DESIGN. QUALITY. LIFESTYLE.
DOTZ - TRENDS. TUNING. CUSTOM.
DEZENT - JUNG. MODERN. JUST DEZENT.
ALCAR STAHLRAD impresses with its original equipment quality and maximum availability.
ALCAR HYBRIDRAD - The symbiosis between the atvantages of a steel wheel and the design demands of an alloy wheel.
DOTZ SURVIVAL - Rims for individualists, adventure seekers and real off-roaders.
ALCAR combines design, wheel development, production, marketing and distribution within one group of companies, relying on its core strengths of reacting quickly to market changes, developing customer-oriented ideas and creating innovative designs. With a complete range for passenger cars, SUVs, off-road vehicles and trucks, the light alloy brands AEZ, DOTZ and DEZENT as well as the steel wheel brand ALCAR STAHLRAD achieve wide coverage.
“Made in Germany”
In terms of quality ALCAR banks on the distinction “Made in Germany”. In early 2005, the company completed the largest construction project in its history: Today, the ALCAR Group-owned ALCAR Leichtmetallräder Produktion GmbH is spread over a total area of 14,000 square meters, manufacturing more than 1.2 million state-of-the-art light alloy wheels per year. With its light alloy wheel brands, the ALCAR Group appeals to customers from all walks of life. The complete range for passenger cars, off-road vehicles and light trucks includes wheels from 13″ to 22″ in 72 designs for roughly 1,800 product items and millions of applications. ALCAR applies the same system of accessories for all brands. 17 warehouses all over Europe that stock about 800,000 light alloy wheels meet the highest availability standards.
Steel wheels require high availability at the beginning of the winter season. 14 sites across Europe stock up to 2.5 million steel wheels that are supplied to retailers, and hence end consumers in the shortest possible time. The ALCAR Group offers a 24-hour service in European metropolitan areas. The steel wheels supplied by the ALCAR Group originate from the proprietary steel wheel plant ALCAR Ruote SA (Switzerland) and other manufacturers, in particular the world’s largest steel wheel manufacturer Hayes Lemmerz.
STEEL WHEEL PRODUCTION SITE
ALCAR Ruote SA, CH
ALLOY WHEEL PRODUCTION SITES
ALCAR Leichtmetallräder Production, DE (two Locations)
SALES- AND DISTRIBUTION NETWORK